Say this phrase out loud please, “the ultimate fighting weapon”.  Did you say it?  If so, you can now be sued by the UFC!

Ubisoft is feeling the wrath of the UFC’s parent company, Zuffa who feels that Ubisoft’s fighting game for the Kinect, “Fighter’s Uncaged” is “false association with the UFC and “deliberate” confusion in the mind of the consumer…” and is also tarnishing the UFC brand and causing them to lose money.  So what did Ubisoft do that peeved off Zuffa?  If you guessed used that phrase in their game that I asked you to say earlier, then you are correct.

Fighter’s Uncaged asks gamers to become “the ultimate fighting weapon”.  Apparently in Zuffa’s mind, the UFC is only allowed to use that phrase and are requesting, no they are demanding, that Ubisoft gets rid of the phrase altogether in the game and that all copies of the game using that saying be destroyed.

via DailyTech

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What's this world coming to?

Isn't this sad and utterly ridiculous? Everybody thinks they can sure for everything. It's dumb.

Funny part is I was just talking to a guy at work today about that. Anyway to get something for nothing.

It's just stupid all the crap you can sue for now..

I hate to say it, but I can see Dana's point here. The way it is written on the box puts an obvious emphasis on "ULTIMATE FIGHTER" by putting it in all caps on the back of the game box. Sure it's nothing more than a money ploy, but the phrase really is used in the lexicon of UFC fairly prominently.