Next week we’ll be launching another way to browse content on Xbox LIVE Arcade and we’re calling it Destination Arcade. With a growing library of over 250 Arcade games, Destination Arcade will allow you to discover new games and content you enjoy through an easy-to-use visual browser. You’ll have the ability to sort by price, community rating, and more! Also, stay up to date on the latest arcade releases through a news feed and also find out what games your friends like and recommend. This brand new recommendation engine & visual browser app will be available in the US on July 14th from the Games Marketplace section of the dashboard.

Source: Major Nelson

I like the idea of sorting the games by price.

The UI looks really cool. I like it.

This looks very neat. I have a lot of Arcade games and like getting good new ones (especially on Deal of the Week). I will most certainly use this, and recommend many of the games that I have.

I kind of like how it has a retro Obox look, too. It looks somewhat like the Obox dashboard.

I hope it's not mandatory. Zune Marketplace still lags me up so much that I stop watching videos on Xbox. All these new features take precious seconds to load, time I'd rather be doing playing games.

I hope it's a secondary ap like Halo Waypoint, Rock Band Music Store, etc, in case I want to keep using old method.

Yeah. I wonder why the xbox has so much trouble just loading those store apps? Should be a breeze for it. Though that does look pretty cool.

I like the sort by price, but they didn't need a new GUI for it. You can sort your friends list with a button. Why not games in their marketplaces?