PopCap Creates a New and Experimental Studio "4th & Battery"

One of the most successful casual gaming companies in the industry is bringing a new slightly edgy studio into the mix.  PopCap Games announced that their new studio "4th & Battery" will be situated in Seattle and that the name comes from where the studio is located.

Jason Kapalka, Co-Founder and Chief  Creative Officer at PopCap Games says to "expect weirdness" from the new label that gives their designers free range.

"4th & Battery is a purely experimental, creative label with none of the typical concerns like schedules, profitability, or even target audience. It’s kind of the video game equivalent of B-sides or short films.  Expect weirdness."

The studio has already announced their first game, Unpleasant Horse.  The game will be a free download on the Apple App Store and is geared towards mature audiences.

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