EA Announces Battlefield Bracket Challenge Presented by GameStop

To Launch Battlefield: Bad Company 2, Gamers Join Celebrity Teams to Win Prizes, Donate $25,000 to Charitable Cause .

NFL Superstars Marshall Faulk, Chad OchoCinco, and 14 other Stars Participate in Bracket-style Competition.

LOS ANGELES--(BUSINESS WIRE)--DICE, an Electronic Arts Inc. studio (NASDAQ:ERTS), today announced the ‘Battlefield Bracket Challenge Presented by GameStop’. To kick off the GameStop sponsored tournament, DICE is hosting a star-studded red carpet event today in conjunction with GameStop Corp. (NYSE:GME) in Los Angeles featuring 16 celebrity guests and superstar athletes including Cincinnati Bengal Chad OchoCinco, NFL legend Marshall Faulk, Heroes’ Greg Grunberg, comedian Hal Sparks, 90210 stars Tristan Wilde and Matt Lanter, WBO Welterweight Boxing Champion Andre Berto and many more. The athletes and celebrities will name their respective team and designate a charity for the Battlefield Bracket Challenge Presented by GameStop winning team.

“While it should be lots of fun watching the celebrity teams fighting for bragging rights in the Battlefield Bracket Challenge Presented by GameStop, we are pleased to be able to bring the gaming community together in support of a worthy cause.”

Professional players from Major League Gaming will play Battlefield: Bad Company 2 on behalf of the 16 celebrity teams in the “Squad Rush” multiplayer mode, which is the special 30-day GameStop pre-order exclusive available on the Xbox 360® videogame and entertainment system and PlayStation®3 computer entertainment system. Consumers nationwide can fill out tournament brackets online at www.gamestop.com/battlefieldbc2 from February 18 to March 4. GameStop will award random winners with prizes, such as GameStop gift cards throughout the contest period, as well as the grand prize of $10,000. EA will donate $25,000 to the winning celebrity team’s designated charity. Full rules and tournament details are available at www.gamestop.com/battlefieldbc2. Winners will be announced on March 23.

“Battlefield: Bad Company 2 is shaping up to be a huge success both critically and commercially, with the world’s biggest gaming magazine, Game Informer, rating it 9.5 out of 10,” said Lincoln Hershberger, Director of Marketing at EA. “While it should be lots of fun watching the celebrity teams fighting for bragging rights in the Battlefield Bracket Challenge Presented by GameStop, we are pleased to be able to bring the gaming community together in support of a worthy cause.”

Battlefield: Bad Company 2 is one of the most highly anticipated games of 2010, and will take the online warfare experience to a spectacular new level. Featuring the evolution of DICE’s celebrated Frostbite™ engine, the game delivers intense gameplay with vehicular warfare, destruction, a variety of weapons and huge, highly detailed sandbox environments.

Battlefield: Bad Company 2 will be available in stores on March 2, 2010, in North America and March 4, 2010, in Europe for the Xbox 360, PlayStation 3 and the PC. The Limited Edition can be pre-ordered now on all platforms at no extra cost (while supplies last).

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