On September 11th, Sony launched a lawsuit against Bridgestone and Wildcat Creek Inc.  Actor Jerry Lambert who plays Sony’s fake executive Kevin Butler in television commercials is the president of the one of the companies featured in the lawsuit; Wildcat Creek Inc.  Sony is claiming that Bridgestone and Wildcat Creek Inc. are both in breach of contract over the Kevin Butler character who Sony believes is being used in another form of advertisement for Bridgestone tires.  Keep in mind that the tire brand is not using Lambert’s actual Kevin Butler character, but rather just the actor in a series of promotional ads for Bridgestone.

 

Speaking to GamesBeat, Sony issued a statement regarding their lawsuit.

“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”

What do you think Gamercide?  Is Sony’s lawsuit justified by the actor appearing in other ads for a tire company or has Sony lost their minds and need to find something better to do with their time?

via GamesBeat

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