After getting everyone’s hopes up, Sony now says only one user account can be used on a PlayStation Vita.

Though a Sony representative told Wired.com at a Vita preview event last week in Manhattan that Vita users will be able to switch accounts by swapping out memory cards, the PlayStation maker has now retracted that statement. It told Wired.com in an email on Thursday that Vita owners will indeed have to reset their hardware to factory settings, deleting all of their data, in order to sign in with a different PlayStation Network account.

Sony will release Vita in Japan on Saturday and in the U.S. on February 22.

“[The] PSN account is tied to the hardware and the memory card, not just the card,” a different Sony representative said in an e-mail, “which means that if a second person is using your Vita, it’s not just a case of switching out memory cards, it’s clearing out all of your saved data on the Vita itself when you do the factory reset.”

“In other words, PlayStation Vita is intended to be played by only one user,” the representative said.

Read on at Wired.com

http://www.wired.com/gamelife/2011/12/sony-vita-psn/

That's unfortunate. Many families have more than one child, or even more than one adult that's a gamer. Having to buy multiple devices is not the answer. Not in this economy.

Wow that's draconic, not to mention WAY behind the times. Even old Nintendo cartridges (NES/SNES/Gameboy) supported multiple save slots. How could you make a gaming/multimedia device in 2011 that does something like that?

Very lame if you ask me. *shrugs* I still may end up getting one and trade in my old PSP and UMD games.