The ‘Rage’ing Advertising Campaign Has Begun

Id Software starts off its advertising campaign for Rage with the release of a new TV Spot, featuring the visceral combat the game has always showcased, to the aptly titled song “Counting Bodies Like Sheep to the Rhythm of the War Drums” by the band A Perfect Circle. The fast pace and dark tones of the song do well when used in tandem with the guns, gore, wingsticks and the Wasteland this superb trailer shows off. Also featured are rocket-launchers, some of the enemies the player will encounter in their journey (a stories-tall, giant mutant and The Authority among others), and sweeping vistas of the large gang hideouts players can discover. You can watch the TV Spot below:

Rage is being developed by Id Software and published by Bethesda Softworks. In the development for quite some time (officially announced back in 2007), the game is shaping up to be a worthy competitor to other upcoming heavyweights. The player, an Ark survivor, wakes to a world struggling to rebound from the devastation of an asteroid impact from 2023. What’s left of humanity lives in wastelands, contended by bandits, settlers, and mutants, and the player must survive in order to discover their past. The player, being an Ark survivor, has a large bounty on their head, leading to run-ins with the resident bandits and the game’s main antagonists, The Authority, the remains of the land’s ‘official’ government.

The game is set to release for the Xbox 360, PS3, and PC on October 4.