Images were taken from GameSpot. They have a bunch of info about the game, too, so go check it out.

http://gamescom.gamespot.com/story/6329613/borderlands-2-first-look-preview

Looks like BLT will have a better story this time around.

Click for semi spoiler mission

The one quest we were shown served to explain what Gearbox is trying to do differently with some of the mission designs. In this case, you’re out to rescue a friend of yours who’s being held hostage at the top of a dam by the evil Hyperion corporation. As it turns out, that friend is actually Roland from the first game--there’s a new cast of characters, while the original cast return as NPCs--and he’s being held by a floaty jet engine robot monster called the W4R-D3N. Said robot monster proceeds to lead you on a chase along the dam, where you have to deal with groups of incoming enemies, some of whom are called in as reinforcements from Hyperion’s base on the moon.

SAY HELLO TO MAYA!

The new Siren character.

Been reading about it in the latest Game Informer. I'm liking what I'm hearing about the story. Now, lets just hope they drop freaking gamespy on the PC.

Here's our new enemy for BLT - Handsome Jack

Handsome Jack acquires Hyperion, and constructs an enormous, ever present Hyperion "H" in front of Pandora's moon. The source of it's light in the night cycle.