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At beginning of November, Microsoft temporarily (until January 2015) dropped the price of Xbox One consoles by $50 and since then has seen a huge spike in sales. So much that the Xbox One has out sold the PS4 in the United States for the past two weeks. When Sony was asked how they felt about the success of the Xbox One consoles following the price cut, they responded by saying they are still in the "battle".
"No, not at all. It's going to be a very competitive holiday season. Everyone's going to move their numbers the best way they can. We're going to be fully engaged in that battle," said SCEA President Shawn Layden speaking to Gamespot when asked about if they were feeling the pressure about the rise in sales of the Xbox One due to the price cut.
As far as numbers go in the sales department, Microsoft has sold more than 10 million Xbox One consoles to retailers since launch, while Sony's PS4 has sold 13.5 million to consumers world wide with 10 million of those consoles being sold from it's launch through August.
If you are looking to pick up one of these consoles this holiday season, Sony is offering a Black Friday PS4 bundle for $400 that includes GTA V and The Last of Us. For $330, Microsoft will be offering an Xbox One bundle that includes Assassin's Creed Unity and Assassin's Creed IV: Black Flag.
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