Industry Analysts Have Tough Words for Activision's Guitar Hero Demise

Ever since Activision's announcement of giving Guitar Hero the boot, analysts have not been afraid to let some harsh words fly towards Activision.

Speaking to Gamasutra, M2 Research senior analyst Billy Pidgeon said that Activision, "pretty much driven the franchise into the ground with title after title after title."

There is no denying that statement.  Countless numbers of Guitar Hero games have been released quicker than two rabbits can go at it during a single night session since the first Guitar Hero released in 2005.

According to Eric Handler of MKM Partners, the market for these games just isn't there anymore.

"It had a great run, but it also had a steep fall and the customer demand just isn't there,

"That money can be spent on something that has better returns. I don't disagree with the decision."

For the final slap in the face, Handler goes on further to say that gamers prefer Call of Duty and World of Warcraft instead of games that aren't going to be popular.

"Mid-level titles are just getting killed in the marketplace,"

"Would you rather spend an extra $10 or $20 million on something that's not going to be a hit or on a Call of Duty or World of Warcraft?"

Hopefully Activision can learn from their mistakes with release after release of Guitar Hero, but unfortunately with five different studios now working on the Call of Duty brand, Activision is setting Call of Duty up to suffer the same fate as Guitar Hero.

via Gamasutra